If you guys are getting serious about this you should do a breeder interview on a podcast or three. Maybe invite some to the event and see if anyone shows.
4/20 most of those guys already have plans but you never now. A live-stream hooked into an already happening podcast would work. Show how small business is making it happen in the community.
Right now there are a bunch of well known breeders that are considered the "OG's" in the business, and they pretty much control the boutique seed market because of reputation. People need to realize that a home grow is still prohibited or limited even in some legal states. But there are people growing in those states for generations that you aren't gonna hear about until they move to a legal state or their state goes legal.
Me and bobber already had plans. They were going to be at every drive thru and every sidewalk planter in the city. We doing seed stash and dash’s in local grocery stores. And Walmart’s. Hahaha